Marketing a roofing company is relatively easy, it’s a local audience and most work will come word of mouth if the company is any good. But this doesn’t mean to say that a roofing company shouldn’t ignore SEO and other forms of Internet based marketing. It’s possible to combine off site marketing such as leaflet drops and local newspaper adverts but lots of people do actually check out the reputation of a building company nowadays before hiring so it really is worth considering reputation management as a part of your marketing strategy overall even if you think the internet is a magic box of tricks or a place to watch videos on.
There are plenty of places that you could register your roofing company on which allow for customer feedback and this in turn will be read by future prospective customers for your business. Rated building, Yelp, Google reviews to name just a few but even Facebook should make it onto your target list of sites to get a good review from given the viral nature of some of the posts that seem to get shared when something goes wrong (or even good if you do a good enough job).
It’s all about the best roofing company
Well maybe that’s not the case because to be fair there are plenty of really good roofers who do a great job who don’t get the recognition that they deserve just because they are not great at promoting their own company and that’s where SEO and other marketing services can help.
Getting your roofing company to the top of Google is only a small slice of the pie. All this will do is to put you in the eyes of the people needing roofing work undertaking, they will check out your website, probably get a quote and then check you out against your previous work so be prepared if you have had any bad reviews in the past to explain why this is the case.
We’ll write more on marketing a roofing company soon but for now we’re signing off, bye for now!
Yellow Search offers insights into some marketing methods and strategies without the need to sell any services.