SEO is critical for the success of your business whether you are in the business of Real Estate, Law or any other profession.
These are known as “keywords” and they are examples of what can be typed into search engines such as Google, YouTube (type in SEO Liverpool or SEO Wirral for example) – yes YouTube is a search engine too. By appearing nearer to the top of any search engine you are more likely to get clicks by the searcher.
This means one thing – that if you pick the correct keywords then you will potentially land more leads, more customers and more targeted traffic to your website and therefore increase the likelihood of success for your business.
When it comes to law you need to attract clicks from people who are specifically looking for you service, if you are a real estate agent then the clicks can either go to your specific property pages or perhaps to the area page that covers the searchers local (or intended) search area such as Liverpool for example.
This is nothing new and I’m sure that you’ve heard of keywords before BUT the critical thing is getting them correct, if you pick the wrong keywords then you will struggle to land another client from organic search purely because you picked the wrong direction to take your marketing in – it’s the same as advertising yourself as a butchers shop but selling clothes – the product or service that you sell must match the intention behind the people you want to attract.
SEO professionals have many ways to find these keywords and you really shouldn’t guess at them yourself. Everything is data driven when it comes to measurement and analysis including the user intent and volumes attached to the keywords that you will end up targeting.
There are different types of keywords too, short, medium and long tail. Do you know the difference? If not then you need to get an SEO who does, try clicking one of the links above and asking the person at the other end for advice.
This has been a guest blog by Graham.
You can find out more about what I offer by clicking the links above.