Here’s a new entry for a conservatory builder with a difference. They are called Pure Conservatories in Wirral and what is really unique about these guys is their LEKA system.
It’s fantastic! It is a solid roof that replaces the glazed roof on a conservatory which enables you to use it all year round. It’s a great idea, theoretically you don’t even need to replace the actual conservatory (or orangery) you just need to replace the roof.
But here at Yellow Search as you know we’re more interested in the marketing side of things and so although we’re not directly involved with this one we certainly are keeping a close tab on it because there are a lot of conservatory builders out there who could benefit from our services. If this one does well then it makes sense to apply the same strategy to other conservatory builders, we’ll just make sure that we stay clear of Wirral and the other local areas such as Liverpool & Chester (which we can see they are promoting their services in too).
We spoke to Graham the guy heading up the campaign who is a good friend of ours and he told us “It’s all about fixing everything on the website itself in the first instance so the search engines have an easier time crawling the site. Once that’s done we need to make sure the keywords and landing pages are correct. Then personally I follow it up with a second audit but this time include the new landing pages. Once this is done I started publishing new content that will attract backlinks and I also set out to promote their brand as strongly as I can.”
This is a very similar strategy that we follow ourselves and we guess he’s not about to divulge everything that he does but it’s re-assuring to know that there is common ground between everyone who does SEO for a living.
So to recap, we’re watching these conservatory builders in Wirral closely!
Yellow Search offers insights into some marketing methods and strategies without the need to sell any services.