Marketing - SEO

SEO Salford

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SEO Salford

SEO? What’s That?

If you’re on this page it means you’ve probably searched for “SEO Salford” or something similar. It stands for Search Engine Optimisation and this is the SEO Salford page on Yellow Search. SEO is the process of optimisation of a web property to make it more visible in the SERP (Search Engine Results Page).

Salford SEO Services

Search Engines are smart, they are full of buyers looking for your business and by telling them exactly what your business is all about and how they can benefit from your products or services we can utilise them to match these buyers to your business. The question is how do you do it? Well SEO is a part of Internet or Digital Marketing and it is still the biggest form of driving people to your website when looking for a product or service similar to your own business.

Tell Me More About SEO and How It Benefits My Salford Based Business

Search Engine Optimisation¬†has evolved massively over the years. It’s no longer about being the biggest, but it has always been about being the best. The best answers for the questions being asked.

The thing is everybody wants to be at the top of the Search Engines such as Google – but for what? Which “keyword”, do you mean your brand? Your service? Your product? Keyword research is the crucial element of SEO that cannot be ignored, great on page and User Experience is key too, a good video is a real winner (recommended video production Manchester company).

 

Be Smart With Your Link Profile

Google has gone on record to say that backlinks still are the biggest ranking factor on any website.
Content is king, no doubt, but by branding your business correctly and promoting what you do those backlinks are kept in line with the Google guidelines and you shouldn’t worry too much about getting hit with a Google penalty.

The best way to approach this literally is to forget about please Google and become user-centric. Focus on pleasing your visitors and potential customers and the links will naturally come.

 

Marketing - SEO

Marketing Advice – Search Engine Optimisation

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SEO Liverpool, SEO Wirral, SEO Chester Image

SEO is critical for the success of your business whether you are in the business of Real Estate, Law or any other profession.

Look at the following and what do you see?
SEO Liverpool
SEO Chester
SEO Wirral

These are known as “keywords” and they are examples of what can be typed into search ¬†engines such as Google, YouTube (type in SEO Liverpool or SEO Wirral for example) – yes YouTube is a search engine too. By appearing nearer to the top of any search engine you are more likely to get clicks by the searcher.

This means one thing – that if you pick the correct keywords then you will potentially land more leads, more customers and more targeted traffic to your website and therefore increase the likelihood of success for your business.

When it comes to law you need to attract clicks from people who are specifically looking for you service, if you are a real estate agent then the clicks can either go to your specific property pages or perhaps to the area page that covers the searchers local (or intended) search area such as Liverpool for example.

This is nothing new and I’m sure that you’ve heard of keywords before BUT the critical thing is getting them correct, if you pick the wrong keywords then you will struggle to land another client from organic search purely because you picked the wrong direction to take your marketing in – it’s the same as advertising yourself as a butchers shop but selling clothes – the product or service that you sell must match the intention behind the people you want to attract.

SEO professionals have many ways to find these keywords and you really shouldn’t guess at them yourself. Everything is data driven when it comes to measurement and analysis including the user intent and volumes attached to the keywords that you will end up targeting.

There are different types of keywords too, short, medium and long tail. Do you know the difference? If not then you need to get an SEO who does, try clicking one of the links above and asking the person at the other end for advice.

This has been a guest blog by Graham.

You can find out more about what I offer by clicking the links above.

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